I chose a piece of work by Joseph H. Berke, which was published 1969 in London. Counter Culture was the name of the book it was shown in and is said to be one of the first real books about the underground press. The reason for my choice lied in the simplicity and yet strong importance of the message within. Furthermore the topic of the mass media criticism was one of the biggest ones of the UPS and so seemed like an appropriate choice for the essay and it’s continuity.
On the sketchbook pages below there are the four images and the information the book mentioned in my first post on this essay provides. They were the ones I was deciding between. Furthermore I picked one big underground magazine to take a closer look into, also to gain a better understanding of the medium and the thoughts the people behind the scenes had, the things they had to deal with and the way they worked.
200 Trips from the Counterculture Graphics and Stories from the Underground Press Syndicate
by Jean-Francois Bizot with the foreword by Barry Miles
After having a tutorial with my tutor, who lend me the book above, I decided to use this as the topic for my essay. I have a personal interest in illustrations and seeing this book contained many it appealed to me. Furthermore I found the underground newspapers from the 60s to be a very interesting topic after doing a basic research.
Chosen piece of media:
“Don’t talk while driving.” ads by the Indian agency Mudra Group from Bangalore Traffic Police
Bulltet points concerning the analysis of the piece:
Research concerning Shock Advertisement:
Abstract of text on Shock Advertisement.
Research for a better understanding of the word Rhetoric (German):
After looking through some recent advertisement campaigns I have made a selection of possible topics for the essay on rhetorics. Below are the ones I am currently considering to research in more depth.
A set of “Don’t talk while driving.” ads by the Indian agency Mudra Group from Bangalore Traffic Police.
A continuation of Evian’s “Live Young” campaign featuring a video advert and different posters with a variation of people wearing T-shirts with them as babies. The models vary in age and cultural backgrounds.